Portfolio

some of the works I developed & led, before founding Lagomé.

Lifestyle & Fashion

  • TikTok x CNMI, Multi-Year MFW Collaboration:
    led creator-side project's implementation, including: livestream programs, access to runway     shows and exclusive events. Led IRL campaigns such as @ginevramavilla for Bar Basso, or custom #MFW graffiti creation courtesy of @clessiolab.
  • Max Mara's 10th Teddy Coat Anniversary Event: enabled creator’s presence and TikTok content creation at the event. @magnificheperennial, @selvaggia.may, @letizianews, @gingingii.
  • TikTok's 1st Milan Fashion Week Event:
    led the organization and presence of +100 creators. Organized 1st TikTok Creator vs Fashion Brands Speed-Dating, with top Italian fashion houses such as Prada, Valentino, Max Mara, etc.
  • BOLD MGMT Collaboration ft. TikTok:
    organized TikTok’s first Fashion Workshop for the BOLD family, held at Hotel Principe di Savoia, Milan. Continued to support their talents with ongoing content guidance and strategy. Names incl. @eleonoracarisiofficial, @dagojournal, @marta.losito, @yayayage_, @legemels, @doina.
  • TikTok Fashion Education Event at CNMI HQ:
    delivered an educational workshop to +40 creators and brands, incl. @fabiola.baglieri, @youaremylemonade, @luigigiaretti, @elenahazinah, @ginevrasalustri.
  • TikTok x CNMI, Oscars 2023:
    led the content collaboration between CNMI and creator @luigigiaretti.

Food & Travel

  • DAKAR 2024 RedBull & TikTok Partnership:
    executed an on-site (Saudi Arabia) creator collaboration with RedBull, during the DAKAR Rally, featuring Top Italian travel Creator @humansafari, and from home, @barbascura, for exclusive BTS coverage & commentary.
  • TikTok #HelloVietnam 2023:
    organized and managed the participation of top travel & food creators @gingingii and @beabaru in an immersive discovery journey through Vietnam, alongside global talents, delivering rich and engaging content coverage.
  • TikTok #TiRaccontoL’Italia:
    laid the foundation for long-term in-app travel & food project, with +300 creators involved and content creation across all 20 regions. Names incl. @martinasocrate, @dilettasecco, @humansafari, @cooker.girl.
  • Partnered with Michelin-Starred Chef Tommaso Arrigoni at Innocenti Evasioni, to host an exclusive in-person TikTok experience for 8 top creator ambassadors. Led and executed a private cooking masterclass followed by a curated fine dining experience.
  • TikTok #CucinaItaliana 2024:
    led the rollout of TikTok’s official campaign, activating 8 top food, travel, and lifestyle creator ambassadors, including @andreacapodanno, @alessio.pellizzoni, @mattovarini, @elenahazinah, @valentinaraso, to celebrate and promote Italian cuisine.
  • ERNST KNAM TikTok Collaboration:
    hosted 4 top food creators @cooker.girl, @dilettasecco, @alessiopellizzoni, @adrianathrr at Chef Knam’s Milan atelier for a curated chocolate workshop experience, combining hands-on creation with strategic content production.
  • TikTok x Gordon Ramsay Collaboration:
    coordinated a duet video collaboration featuring creator @gzfoodqood - GialloZafferano, on Gordon Ramsay’s official TikTok channel.
  • Guided MasterChef contestants and renowned gastronomy figures through tailored TikTok webinars and strategic training sessions.
  • Tailored work with @lasalsicciaciociara (2.7M), growing the TikTok food community through scaled education, webinars & targeted communication, incl. @isabella_poti, @danielerossichef, @cucinaconruben, @gzfoodqood, @cooker.girl, @rafael.nistor,@pastrychef_ am, @federicofuscachef, @2men1kitchen.

Entertainment & Culture

  • TikTok Partnership with XFactor 2022: 
    managed the presence of 5 top creators at bootcamps, incl. @carlottafiasella, @martinasocrate, @valevedovatti, @federicofelletti, @pietro_morello, and worked on the planning of 7 backstage livestreams featuring creators as hosts and guests.
  • Eurovision Song Contest 2022:
    oversaw TikTok’s creator strategy online and executed the organization in Turin for 16 italian top creators incl. @rosalba, @federicofelletti, @raissarussi, and 40 international creators.
  • Eurovision Song Contest 2023:
    coordinated the presence on-site (Liverpool, UK) of 3 Italian top creators: @elenahazinah, @giovanni.brugnoli, @chaimaacherbal.
  • Venice Film Festival 2022-TikTok x Rai Cinema: managed the execution of 3 creator-led livestreams featuring film talents. Developed a #CinemaTok growth strategy.
  • Supported TikTok growth of the prestigious account @urbantheory_, by organizing tailored workshop sessions and serving as their in-app point of reference.
  • TikTok x OnDance 2023 Activation:
    organized the participation of creator @lorenzo.brock in a dance class with +300 attendees in Milan’s Duomo Square, followed by a panel discussion alongside industry leaders.

Creator Showcase

  • 5 years TikTok point of reference for Fabiola Baglieri (13M):

    provided ongoing strategic support for her in-app presence, leading tailored trainings and overseeing key collaborations. The public awarded her: TikTok Italy’s Fashion & Beauty Creator of the Year 2024.
  • Facilitated Fabiola Baglieri’s presence in Mexico for a B2B TikTok Event, representing, through a speech, the creator industry alongside leading global brands incl. L'Oréal, Amazon, Disney, Unilever, Coca-Cola, and Nike.
  • L’Oréal Paris: facilitated Fabiola Baglieri’s participation as a panelist on 2 occasions in Paris, sharing her success story and creator economy insights with an international brand audience.

Creator Management At Scale

  • Creator Summit & TikTok Awards 2024:
    worked on the event execution, managing attendance and logistics for 350+ creators and agencies. Delivered an on-stage workshop on in-app monetization strategies.
  • Managed in-app growth and strategy for the ITA creator's community over 5 years, including several high-profile industry figures. Built a community of +200 Italian educational creators from the ground up for #LearnOnTikTok, which became a 2021 in-app highlight.
  • Coordinated TikTok’s ITA Social Media presence between 2020-2021, by restructuring IG, FB, and Twitter and producing creator's highlights.

Sport

  • Olympics & Paralympics 2020 Tokyo:
    supported the successful deployment and resolution of content creation and livestreams from Italian athletes during Tokyo 2020.

    2024 Paris: led creator collaborations with CONI and CIP at Casa Italia, featuring Top Creators such as @swannfreestyle and @riccardosegna. Additionally, coordinated the on-site presence of @nick_radogna and @nothingbutsanta.
  • DAZN TV show-TikTok Collaboration 2024:
    led the development and management of top creator collaboration @tommicassi and DAZN TV, on LIVE series, bridging in-app content and broadcast media.
  • Monza Grand Prix 2023-Aston Martin TikTok: facilitated the presence of 3 ITA motors creators on-site with premium accesses.
  • TikTok-ATP Finals, Turin 2021:
    led on-site presence of Top Creator @faffapix, overseeing BTS content creation and exclusive livestream from the court.
  • Juventus Year-on-Year TikTok Collaborations:
    managed creator-side execution of the #WeTheNextGen project, featuring @ila_limelli producing content from the Juventus Training Center.
  • Finale di Coppa Italia 2024:
    managed top sport Creator @lisaoffside’s presence in Rome, overseeing content creation and exclusive in-app livestreams with the Legends.

    Supercoppa 2024:
    facilitated creator @nic.cariglia’s presence in Riyadh with Serie A, delivering exclusive event coverage and interactions with football legends.
  • EURO2020 TikTok Collaboration:
    built a ITA football in-app community, with also 11 Female footballers onboarded.

    Handled partnership with UEFA, organizing livestreams from the Olympic Stadium and an IRL FanZone event in Rome.
  • EURO2024 TikTok collaboration in DE:
    coordinated the involvement of 12 top creators to participate in an immersive tournament experience.

    Managed the creator-side partnership with FGCI, facilitating a 5-day VIP access package for @skillscrewhd at Casa Azzurri in DE, which included exclusive interactions with the Italian National Team, an RTL concert, and artist interviews.

    Organized the attendance of 7 creators at the creator watch party in Milan, and arranged a private tour of Casa Italia.
  • #TikTokTraining ft @traininpink Collaboration:
    delivered 1st in-app PT Livestream with Carlotta Gagna.
    Supported here 1st IRL Traininpink event with 4 creator's presence and +1000 people.
  • FIFA WWC 2023 TikTok Collaboration with FIGC in New Zealand:
    executed full activation for top football account @skillscrewhd: on-site presence in New Zealand and content coverage throughout the national team's routine & preparation.
  • Serie A (2022–2025) TikTok Collaboration:

    led 4-years of strategic creator partnership with Serie A, featuring IRL interviews and legends interactions.
    Livestreams, premium accesses and cross channel content creation, with creators incl. @jakidale, @lisaoffside, @sinnaggagghiri, @_sg_soccer. 
  • TikTok Collaboration with Bebe Vio for #RoadtoParalympics2024:
    took care of TikTok’s coordination of 2 in-person events hosted by Bebe Vio, incl. managing setup of dedicated TikTok Booth for interviews. Curated the participation of 11 creators and 1 public figure, featuring creators inlc. @jessibrugali.