What's in a word

Lagomé takes inspiration from the Swedish concept of Lagom: “not too little, not too much, just right.”

A philosophy of balance, simplicity, and intention.

I felt an instant connection to this idea, one I had intuitively applied in my work long before discovering its cultural roots.

With Lagomé, a boutique agency, I bring this mindset to life, offering services that are tailored, intentional, minimal yet sophisticated, and free from excess.

A Scandinavian touch to a Swiss sensibility: refined, balanced, and just right.

Where two worlds converge

  • +5 years industry experience

    Over 5 years of experience in creator-brand partnerships and event management within the social media landscape. A deep-rooted passion and expertise for exceptional places and inspiring destinations around the world.

  • Restless curiosity

    Driven by a restless curiosity for the potential of people, places, businesses and destinations, Lagomé wants to foster impactful connections and drive meaningful exposure.

Alessandra Zorzi


Born and raised in Switzerland.

At 18, I moved to London, where I earned a BA in Public Relations from UAL and an MA in Marketing Communications from WBS, along with the Cambridge Certificate of Proficiency in English.
I spent 6 years in the UK, gaining both academic and professional experiences at different companies including CamronPR, Claret Showroom and PremierComms.

In 2020, I joined TikTok as Creator Manager for the Italian Market, becoming one of the 1st EU employees. I led creator relationships & strategy from the ground up for a few years.

In 2022, I joined the TikTok office in Milan to deepen on the ground connections. I spent the next 3 years between Milan and Dubai, reinforcing my drive for entrepreneurship.

After 5 enriching years at TikTok, Lagomé was born in May 2025, driven by a desire to bring expertise in the creator economy, brand storytelling, events, and itinerary design.

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