“The secret of good taste is knowing what to leave out.”
Lagomé was founded between Zurich and Dubai by two women shaped by different cities. Alessandra is Swiss, formed by time in Milan and London, and by the particular clarity that comes from moving between three languages. Nayla is French-born, of Lebanese and Moroccan heritage, raised between continents and fluent in the spaces where cultures overlap rather than settle.
They met through work and recognised something immediately. A shared instinct for taste, for the weight of a well-chosen detail, and for the ideas that only become interesting once they cross a border.
Both spent formative years at TikTok during its early expansion, shaping how brands and culture found one another on a platform where a cube croissant could travel from a baker’s experiment in Sweden to counters across London, Dubai and Riyadh almost overnight. They came away with something specific: a deep understanding of how attention moves, how culture crosses borders before institutions catch up, and the quiet conviction that the strongest partnerships are built on instinct, relevance and a genuine sense of place.